EXISTING CLIENTS
CNX: CREATIVE AGENCY OF CONDÉ NAST
Services
Creative Copywriting • Script Vignettes • Social Copywriting • Visual Research
Details
As a Senior Copywriter for CNX, the above services are implemented in the conception and execution of commercial projects for 32 global markets. Working with a variety of clients – from those in luxury fashion and beauty to tech and hospitality – commissioned copy is used and translated into short advertorial films, native articles, social posts and influencer marketing campaigns. All are conceived in collaboration with Condé Nast’s leading publications, including: Vogue, GQ, Architectural Digest and Wired.
Selection of clients & live results (linked where complete)
ST. REGIS • LA PERLA • PORSCHE • JO MALONE • BANG & OLUFSEN • CARTIER • SHISEIDO • MOOSE KNUCKLES • AMAZON • SAMSUNG • AUDEMARS PIGUET • ORAL-B • MONT GELE GEAR • NIVEA • LES DEUX • BULLDOG
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AKQA PARIS: DIGITAL DESIGN AND COMMUNICATIONS AGENCY
Services
Copywriting Guidelines
Details
The above service was commissioned in the conception of a new E-boutique for a luxury beauty brand. I proposed the guidelines for digital copy elements, including tone of voice, call to action, navigation, sales animations and olfactive descriptions. Key to this project was capturing the client’s established luxury status through a progressive, SEO-driven copy guide – with a core aim to attract both an existing and new customer base.
Live result
CONFIDENTIAL
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THE DECK: WOMEN’S TAILORING HOUSE
Services
Copywriting Guidelines • Website Copywriting • Newsletter Copywriting
Details
The above services were commissioned to bring the layers of a progressive photographic project to life. Working closely with the founder of The Deck, I proposed a tone of voice and subsequent copy to tell the personal and professional stories of twenty four businesswomen – framed to align with International Women’s Day. Employing SEO tactics in the conception of CTAs, slugs and standfirsts, sharp and effective copy was key to ensuring strong statistics across this content – both across digital landing pages and newsletters. This was balanced with an eloquent sense of written expression to mirror the modern values of the client.
Live result
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LAWTON: BESPOKE TAILORING HOUSE
Services
Copywriting Guidelines • Website Copywriting • PR Copy
Details
The above services were commissioned to guide and construct the narrative for a new luxury tailoring brand. Primarily mapping out the navigation of its E-boutique, this evolved to descriptive copy across each digital landing page, executing a user-friendly and SEO implemented tone which would equally shed light on the bespoke universe of the client at hand. Social copy and press releases were also produced in line with the site launch.
Live result
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